Chrysalis Awakenings
LOGO DESIGN
WELLNESS/HEALING SERVICES, QUEENSCLIFF
Chrysalis Awakenings
Event Logo Design/World Healing Day 2024
BRIEF:
The task at hand was to design a logo for World Healing Day, an event organised by Chrysalis Awakenings in Queenscliff for the year 2024. The brief emphasised the event's overarching goals, which include educating individuals worldwide about the transformative benefits of mind-body practices, fostering unity across diverse communities, and promoting global consciousness for personal and planetary healing.
OUTCOME:
The target audience for the event encompasses individuals of all ages and backgrounds who seek to explore holistic health practices and participate in a collective movement towards personal and global healing.
The outcome sought through the logo design was to visually encapsulate the event's mission of fostering interconnectedness, promoting well-being, and inspiring a sense of unity among participants.
The resulting logo aims to resonate with attendees and convey the event's message of harmony, healing, and global consciousness.
Brand Development & Web Design for WordPress
BRIEF:
Chrysalis Awakenings is a service based business based in the coastal town of Queenscliff, Victoria. Setup for online and face-to-face 1:1 and workshop healing sessions. The logo/brand needed to be expanded upon with additional brand elements, colours and fonts for: website, social media, e-business cards and hardcopy media such as business cards, posters and t-shirts.
TARGET MARKET:
Global, for all ages/gender, however, there is an initial focus on women, particularly mum’s who can feel a sense of loss of who they are when they first become a parent.
