Nagambie HealthCare
Project Overview:
As a freelance designer, I had the privilege of working with a small rural Health Service. At the time of my engagement the organisation had undergone a rebranding process and my role was to roll out the new logo and organisational branding across various print media, including the Health Service’s website. The comprehensive brief included creating eye-catching building signage, illustrations for the windows of a new community centre, and designing posters for upcoming events. The Health Service operates within a tight-knit community, where meeting Board expectations, securing government grants and philanthropic fundraising, play pivotal roles in the organisation’s sustainability.
Collaboration with the Visionary CEO:
Collaboration with the Health Service’s visionary CEO proved to be a standout aspect of this project. The CEO was driven by a desire for innovative design solutions that would breathe new life into the organisation’s identity and showcase its commitment to best practice and reforming healthcare services. One of the most exciting challenges was transforming a standard microsoft word document into an engaging and visually captivating strategic plan. The CEO emphasised the importance of showcasing the vibrant culture of the organisation and interior design, making the project even more inspiring.
Creating a Standout Strategic Plan:
The standout piece of the project was crafting the strategic plan. I adopted the CEO's vision and combined it with my design expertise to deliver a visually stunning and informative document. This innovative design was not only received with enthusiasm by the Board and community, but also served as a powerful tool to communicate an innovative approach to rural health service provision and opportunity to attract government funding and philanthropic support.
Reliable Design Support:
The Health Service greatly valued my reliable design support. Whether it was meeting tight deadlines for print media or making last-minute adjustments to the website, I ensured a seamless and prompt delivery of design services.
Uplifting Online Presence:
The website was a key platform to showcase the organisation’s range of health services and communication updates. I made sure the website had up-to-date images, incorporating appropriate photos that depicted the organisation’s values which were central to service provision.
Value Outcomes:
Working on this healthcare branding project has been both fulfilling and rewarding. Being part of the health services journey and mission to provide viable and sustainable healthcare to its community, has been a testament to the power of design and its capacity to make a positive impact in people's lives. The experience has further fuelled my passion for utilising design as a tool for meaningful communication and positive change.
Print Design Recognition
Featured online in The Best Medical Print Designs by DesignRush.
TESTIMONIAL:
“Working collaboratively with Elizabeth Nicholls Design was central to the success of our organisation’s rebranding and marketing project. Her capacity to work with team members in a professional and engaging manner was refreshing and her individualised approach to design was a far cry from “off the shelf” approaches offered by other design companies. Elizabeth genuinely listened to consumers and the team, understood the importance of communicating our values and the end product genuinely reflected the essence of health service and its ultimate success. As a small rural health service operating on a very tight design budget, the end product can only be described as outstanding!”
Brand Rollout
Print Design
Building Signage
Illustration
